Disgusting

I wonder if SRK is aware of the fact that his picture is being used in a commercal for whitening products...if he is then I must say it's pretty horrible of him seeing as many people look up to him. What is it with all the coloured people in the wold wanting to be white? We should be proud of who we are and shouldnt follow the western ideals for beauty. SUCKS! Really low of SRK seeing as there are many other ways of making money (not that he doesn't already have plenty). I just lost a lot of respect for Shah Rukh Khan...